Thursday, April 15, 2010

My advice for Ben Roethlisberger

Upon learning that Ben Roethlisberger lost his beef jerky endorsement deal, I thought I would offer some unsolicited advice to the troubled Steelers quarterback. Plenty of image consultants have hit the airwaves recently to share their crisis management recommendations for Big Ben, so I figured I would throw my hat in the ring. I do have professional experience and a degree in public relations, after all.

My suggestion: Roethlisberger should transition from a beef jerky endorsement to a pork rinds endorsement. Why?

Because they have so much in common: They are both greasy, a bad investment, and create a violent experience in the bathroom.*

I'm giving you that one for free, Ben. You're welcome.



  1. Doug - Similar last nameApril 15, 2010 at 6:44 PM

    How bad do you have to be screwing up your image to lose your Jerky endorsement ?

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